Mexico City, June 6, 2024.- CDA Abogados, through its partners Luis Cervantes Castillo and Alejandro Díaz Syteta, and associate Juan Enrique Lizardi Becerra, advised and represented Vallas & Media USA LLC, an affiliate of GPO Vallas in its new venture to sale advertisement spaces on car top displays on New York Taxicabs.

In this transaction, CDA Abogados was entrusted with the elaboration and negotiation of the corresponding advertisement commercialization agreement and bringing the negotiation to satisfactory terms for both parties.

About GPO Vallas

GPO Vallas is a leading company in the outdoor advertising industry in Latin America. Founded in 1975, the company has grown significantly and established itself as one of the main companies in its sector.

GPO Vallas specializes in offering a wide range of advertising solutions, including billboards, spectacular displays, urban furniture advertising, digital screens, and other outdoor advertising formats. GPO Vallas stands out for its ability to offer national and international coverage, allowing its clients to reach broad and diverse audiences.